Organization

MASB is the operating organization delegated authority by the Marketing Accountability Foundation to establish standards for marketing metrics and accountability. The MASB Board is comprised of 12-16 Directors, Senior Marketing Scientists or Finance professionals from constituent organizations who collectively represent diverse backgrounds, possess knowledge of marketing measurement & business, and have concern for the marketing community as a whole.

MASB Directors guide the standards Projects and resolve technical and other issues from project start through adoption. As the organization develops, MASB will be advised by the Marketing Accountability Advisory Council (MASAC) and assisted in project work by an Emerging Issues Task Force, Project Teams, Fellows, and Staff.