Charter Membership
Membership is organization-based, and open to Marketers, Business Schools, Measurement (Modeling & Software) Providers, Media Providers, Media & Advertising Agencies, Industry Associations & Independent Consultants.
Charter Membership is a permanent designation for organizations joining the MASB in its initial phases of development. They invest in, commit to and receive 3-Years Membership for 2-Years dues. Their authorized representatives serve as Directors of or Advisors to the MASB, Trustees of the Foundation and/or participate on specific Standards Project Teams.
Founding Membership is a permanent designation for organizations joining the MASB in its initial phases of development and whose authorized representatives serve as start-up Directors of the MASB, Advisors of the MAC, or Trustees of the Foundation.
Initially, membership development has been targeted to fill the Foundation Trustee, MASB Director, MAC Advisor and Project Leadership positions.
To view Founding and Charter Members in order of joining, click here.
For Charter Membership Overview and Benefits, click here.
For more information about joining the MASB, please email info@theMASB.org.
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
The characteristics, practices and processes underlying the development and management of an “ideal metric.”
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