Charter Membership

Membership is organization based, open to all Marketers, Business Schools, Measurement (Modeling & Software) Providers, Media Providers, Media & Advertising Agencies, Industry Associations & Independent Consultants.

Charter Membership is a permanent designation for those organizations who join the MASB in its start-up phase of development. They invest in, commit to and receive 3-Years Membership for 2-Years dues. Their authorized representatives serve as Directors of or Advisors to the MASB, Interim Trustees of the Foundation and/or participate on specific Standards Project Teams.

Founding Membership is a permanent designation for those organizations who join the MASB in its start-up phase of development and whose authorized representatives serve as start-up Directors of the MASB, Trustees of the Foundation, or Directors of the MASAC.

Initially, membership development has been targeted to fill the MASB Director, Advisor and Project Leadership positions. These Members include (in order of joining):

University of California Riverside (UCR)

MMAP Center

Starcom MediaVest Group

Nielsen

Advertising Research Foundation (ARF)

Marketing Science Institute (MSI)

University of California Los Angeles (UCLA)

Visa

Direct Marketing Association (DMA)

Columbia University

Market Share Partners

ConAgra Foods

University of Michigan

American Marketing Association (AMA)

enseQuence

Kimberly-Clark Corporation

Association of National Advertisers (ANA)

Foresight ROI

Blue Marble Enterprises

Mobile Marketing Association

University of Pennsylvania (Wharton)

New York University (Stern Center for Measurable Marketing)

CoreBrand

 

For Charter Membership Overview and Benefits click here.

For more information about joining the MASB, please email info@theMASB.org.