Common Language OLD

Establishing common language and definitions of marketing activities and metrics will eliminate ambiguity in marketing terminology and encourage trust and collaboration within and across the marketing industry & business communities. Marketing activities and metrics added or edited by MASB on Wikipedia include:

 

ACV

Abandonment rate

Ad awareness

All commodity volume

Annual growth %

Average price per unit

Average unit price

Awareness

BDI

Brand

Brand awareness

Brand development index

Brand equity

Brand loyalty

Brand penetration

Brand preference

CDI

CPI

CPM

CPP

CPRP

CRP

CTR

Category development index

Category performance ratio

Click-through rate

Copy testing

Cost per click

Cost per impression

Cost per mille

Cost per order

Cost per point

Cost per purchase

Cost per rating point

Cost per thousand impressions

Customer

Customer satisfaction

Dollar market share

eCPM

Effective cost per thousand

Fixed cost

GRP

Gross margin

Gross rating point

Gross sales

Impression

Loyalty

Margin (%)

Market penetration

Market share

Marketing

Marketing Accountability Standards Board (MASB)

Marketing Metric Audit Protocol (MMAP)

Marketing research

Marketing spending

MMAP characteristics

Net profit

Numeric distribution

Operating margin

PCV

PPC

Pageview

Pay per click

Penetration

Predictive validity

Pre-testing

Price per statistical unit

Price per unit

Price premium

Product category volume

Profit-based sales targets

Quality assurance

ROI

ROMI

ROS

Reliability

Retention rate

Return on investment

Return on marketing investment

Return on sales

Sales (accounting)

Sales effectiveness

Sales force effectiveness

Sales forecasting

Sales potential forecast

Sales territory

Sales total

Shopping cart software

TRP

Target rating point

Target revenues

Target volumes

Top-of-mind awareness

Total cost

Unit margin

Unit market share

Unit price

Validity

Variable cost

Volume projections

Willingness to recommend

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