Upcoming Events
MASB Board Meetings and Summits are held twice a year for 2 days, where key Projects are reviewed in depth and invited guests weigh in on these and other current issues. The event helps Directors of the MASB determine the Project Agenda going forward and guide Projects currently underway.
MASB Winter Summit: March 11-12 in Chicago, hosted by SMG: Meeting Agenda Invitation & Registration required. For more information please contact info@theMASB.org.
MASB Summer Summit: August 12-13, 2010 in Boston, hosted by MSI.
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
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