Upcoming Events
MASB Board Meetings and Summits are held twice a year for a day and a half, where key Projects are reviewed in depth and invited guests weigh in on these and other current issues. The event helps Directors and Advisors of the MASB determine the Project Agenda going forward and guide Projects currently underway.
The MASB 2012 Winter Summit will be held February 16-17 in St Petersburg, FL. Summit Overview
For more information please contact info@theMASB.org.
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The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
The characteristics, practices and processes underlying the development and management of an “ideal metric.”
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