MASAC

The Marketing Accountability Standards Advisory Council (MASAC) will broaden involvement and participation to all constituencies, delegated authority by the Foundation to consult with the MASB on project priorities, technical issues, and selection and organization of advisory and project teams. The MASAC will be comprised of a Chair and 12-18 senior managers of constituency organizations who collectively represent diverse backgrounds, possess knowledge of marketing measurement and business, and have concern for the marketing community overall.

MASAC will appoint Advisory Teams to ensure that all are served including global businesses, small businesses, users with specific interests (verticals, channels, etc) and measurement providers with specific interests. They’ll be appointed for three-year terms and eligible for a second term.