Trustees & Officers
In 2007, having raised and recruited initial resources required to incorporate, staff, and proceed with a dozen standards projects, The Boardroom Project launched the Marketing Accountability Standards Board (MASB) of the Marketing Accountability Foundation (MAF).
From this group of Founders (and others who joined the MASB shortly thereafter), Interim Trustees and Officers were appointed to fill the governance roles of the Foundation until the Founding Trustees were recruited.
In January 2012, the first six of eighteen Founding Trustees and officers were appointed:
- Meg Blair, President
- Mitch Barns
- Bob Liodice
- Joe Plummer, Secretary
- Kate Sirkin
- MJ Tisor, Treasurer
Click on the following link to read bios of the trustees: Founding Trustee Bios
Founding Trustees are C-Level marketing & financial professionals who are MASB Members and who have interest in marketing accountability & the marketing community as a whole. They are nominated by constituent organizations and approved by the Trustees with several Trustees-at-large chosen by sitting Trustees. Terms are for three-years with eligibility for a second term.
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
The characteristics, practices and processes underlying the development and management of an “ideal metric.”
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