Trustees & Officers

Having raised and recruited initial resources required to incorporate, staff, and proceed with a dozen standards projects, The Boardroom Project launched the Marketing Accountability Standards Board (MASB) of the Marketing Accountability Foundation (MAF).

From this group of Founders (and others who joined the MASB shortly thereafter), Interim Trustees and Officers were appointed to fill the governance roles of the Foundation until the Founding Trustees are recruited. Interim Officers and Trustees are:

  • Meg Blair, President
  • Joe Plummer, Secretary
  • MJ Tisor, Treasurer
  • Kate Sirkin
  • Carl Spaulding

Click on the following link to read bios of the trustees: MASB Bios

As the body develops, Trustees will be C-Level marketing & financial professionals from major marketers who are MASB Members and who have interest in marketing accountability & the marketing community as a whole. They will be nominated by constituent organizations and  approved by the Trustees with several Trustees-at-large chosen by sitting Trustees. Terms will be three-years with eligibility for a second term.

For Feedback

The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.

Read MMAP  >

An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).

Read TV Example  >

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