MASB Summits
Winter Summit 2012 | St Pete, FL
Generally Accepted Brand Investment & Valuation Standards II
Summer Summit 2011 | Chicago, IL
Generally Accepted Brand Investment & Valuation Standards
Winter Summit 2011 | Austin, TX
Marketing & Finance Are Aligned: Moving Forward to Change the Game
Summer Summit 2010 | Boston, MA
Moving from the First 3 Years (Start-Up) to the Next 3 Years (Game Changers)
Winter Summit 2010 | Chicago, IL
Beyond the Science
Summer Summit 2009 | Chicago, IL
Current State, Future State & Role of MASB
Summer Summit 2008 | Chicago, IL
The Accountability Journey and Points of View
Winter Summit 2008 | Islamorada, FL
MASB Projects and Emerging Issues
Summer Summit 2007 | Chicago, IL
MASB Kick-off
Winter Summit 2007 | Islamorada, FL
The Boardroom Project/ANA Meeting
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
The characteristics, practices and processes underlying the development and management of an “ideal metric.”
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