Winter Summit 2007 | Islamorada


The Boardroom Project/ANA Meeting
  
February 16–17, 2007  
at The MMAP Center


Friday, February 16 (Noon–5:00PM)
  

Welcome | Blair, The MMAP Center 

Academic Review | Stewart, USC 

Why So Many Metrics? | Plummer, ARF 

The Marketing Scientist’s Perspective | Duffy, Nielsen 

The CMO’s Perspective | Mirque, ANA 

The CFO’s Perspective | Benton, Benton Consulting 


Saturday, February 17 (9:00AM–Noon)
 

Standards Bodies Have Benefited Operations & Finance | Benton 

How One Might Work to Benefit Marketing | Stewart 

How We Will Work Together | Sirkin, Starcom MediaVest 

Summary & Next Steps | Blair