News
The MASB will have completed its first three years of work on September 30th, 2010. The Board and Advisors have approved a plan for entering the next three years. For a summary of the past and introduction to the future, click below:
Moving from The First 3-Years (Start-Up) to The Next 3-Years (Game Changers)
To review or download Newsletters click below:
about MASB December 2009 about MASB April 2009 about MASB December 2008 about MASB June 2008 about MASB March 2008 about MASB December 2007
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
Subscribe
Sign up for our newsletter!
© 2008. Marketing Accountability Foundation. All rights reserved.