News
The MASB completed its first three years of work on September 30th, 2010. The Board and Advisors have approved a plan for entering the next three years. For a summary of the past and introduction to the future, click here.
Most recent news . . .
UTA and IAB Join MASB / Advisory Council Formed / Nielsen | October 2011
One Step Closer to finding a Standard for a Brand’s Worth | Ad Age Sept 2011
4A’s Join/Founding Members Renew | September 2011
ANA’s Michael Palmer Joins MASB Board | January 2011
University of Cologne Joins MASB | November 2010
The Darden School Joins MASB | October 2010
Standards Body to Create Meaningful Measurement | Ad Age Sept 2010
Coca-Cola Joins MASB | September 2010
To review or download other news, click on the links below . . .
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
The characteristics, practices and processes underlying the development and management of an “ideal metric.”
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