MASB Projects

Work of the MASB is conducted on a Project basis and organized into three overall categories: Standards, Research and Concepts.

Prioritization is based on the following considerations:

• Pervasiveness of the Issue
• Alternative Solutions
• Technical Feasibility
• Practical Consequences
• Convergence Possibilities
• Cooperative Opportunities
• Resources

MASB Projects generally involve the following Project Stages:

1. Frame-Up (Emerging Issue Abstract)
2. Research
   1. What is Known/not Known/needed to Know
   2. New Learning
   3. Preliminary Summary & Conclusions
3. Review
   1. Open debate by MASB Directors (revisions/approval)
   2. Open debate by MASAC Directors (revisions/approval)
   3. Industry Feedback (revisions)
4. Adoption or Acceptance by MASB
5. Publication
6. Education
7. Systematic review over time

Initial projects on the MASB Agenda were recommended by MASB Charter Members, influenced in part by feedback from C Level interviews. They have been prioritized according to MASB resources.

As MASB membership grows and participation broadens, projects will be added according to recommendations by, and consultation with, the Marketing Accountability Standards Advisory Council (MASAC) and the Emerging Issues Task Force.

Projects Underway

For an Overview of MASB Projects (November 2009) click here.