Completed
The following Projects have been completed:
C Level Views on Marketing Accountability – August 2008
Academic Review: The Role of Standards - February 2007
Objectives of Marketing Standards - August 2006
Marketing Productivity, Effectiveness and Accountability – July 2005
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
Subscribe
Sign up for our newsletter!
© 2008. Marketing Accountability Foundation. All rights reserved.