MASB 2010 Winter Summit
When: March 11-12, 2010
What: MASB Winter Summit & Board Meeting
Where: Chicago
Host: Starcom
Theme: Methods Matter
Featured Projects:
Measuring Long-Term Impact
Measuring Brand Value
Views from the Street
Measuring Interactive Return
More Information coming soon.
For reservations e-mail info@theMASB.org.
For Feedback
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice (process management).
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