Standards For Feedback

A rationale and proposed set of principles for brand valuation.

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The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to financial performance.

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An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice.

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The characteristics, practices and processes underlying the development and management of an “ideal metric.”

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